Poster Research

Poster Elements:

Film posters consist of very simple elements. The key properties in a poster is the title of the movie and the image consisting of the character/characters that will star in the film. Other features in a poster are sometimes the actors names are placed somewhere on the poster. Another is a long list of credits of the names of people who produced the film directed it, who was the co producer, etc. Another is the logos of the companies who were associated or created the film. And sometimes, there is a quote or little caption on the poster describing what what is happening in the film or what to expect. And lastly, they put the date of when the movie is to be released for viewers to watch on the poster.  

Purpose:

The purpose of a film poster is to interest the audience and get them to come and watch there film when it comes out, along side the advertisement of movie trailers, which are shown on TV, cinema ads and any other form of video entertainment marketing. Film posters on the other hand, are shown in a different form of marketing, such as social media sites, on the sides of buses and banners placed around sites where viewers are most likely to see them, all of which is marketing that trailer advertisement would struggle in, so posters are important in that side of advertisement.

Poster are differentiated depending on the type of genre the film is, wether it is a horror movie, in which case it will have dark features in it and the image, a romantic film, this type of poster will have light and attracting features in it, an action film, which will most likely have a combination of dramatic slightly dark features in its title and in the image. A good poster is a poster that is designed to represent the type of genre of movie it is advertising for, so the viewers can know what they are expecting.

Examples:

here are some examples of poster and why and how they might attract people.

This is a poster that attracts viewers with a combination of multiple different features. One of them being the character them in the image of the poster, how they all look hostile and combat ready. Also the way they are placed on the poster, how they are scaled differently from each other. Another thing that attracts the audience is the warm colours in the background of the poster, making it look like fire.

I feel like many horror based film posters will attract viewers. It is a popular genre that gets many people interested in, and fear is a subject that seems to effect humans a lot more than other themes. This poster is a good example of a horror movie poster, it makes the viewers feel tense with what's about to play out in the posters image but it doesn't show you which leaves the viewers suspenseful and makes them want to go and watch the film to see how it plays out. The posters title adds to this gruesome thought of how the film will turn out.     

This poster would attracts viewers attention because the scene that is taking place in the image of the poster looks dramatic with the view of the characters running in a dark forest and with the effect of fire sparks, which add to the dramatic and intense feeling of action that  might be taking place in the poster. The dark ambiance in this posters image and title, adds to the intense feel of the moment that is taking place in the posters image. All of this creates suspense of what's happening, which would make the audience want to watch the film when it comes out.

Poster Design:

This is my own personal film poster design for the Marvel film "Guardians of the Galaxy" using resources that were provided by my college.